Actually, her writing is forward, personal (sometimes a little too personal for my stodgy taste,) and affable. Her personality pours through what she does, and on twittershouldhireme.com and her personal blog, she expresses an understanding and passion for the hyper-social zeitgeist that is finally going mainstream. I'd say she is a great candidate to work at twitter, and agree with tptaceck below about how great it would be to have such motivated candidates.