Then how do you explain the many happy teams I see working in exactly that environment, and how do you explain the research?
(Part of the confusion may be that "war room" and "open plan" are not synonyms. The former only includes people actively working on the project. This is not the environment where you have the sales guy yapping on the phone.)
I've worked in the "war-room" style environment, it's okay as long as it's only for work, and not play, because when you have the "game-room" the "work-env" in the same place, productivity goes way way down. It's hard to work when you see your co-workers playing table tennis or foosball, especially at how loud foosball is or tennis is when they laugh etc. I'm not against these things, I just think that companies might consider spending a little more money on an office or atleast put their game-rooms in separate areas, and require a library policy in open-warroom offices.
(Part of the confusion may be that "war room" and "open plan" are not synonyms. The former only includes people actively working on the project. This is not the environment where you have the sales guy yapping on the phone.)