Also, there's a legal concept called trade dress, which protects the signature elements of a product. Mitusibusi copies Mercedes, but only to point. And that point is defined by law. This law explains why the imitations are so pale, and why the markets for Mitsubishis and Mercedes have so little overlap.
That doesn't mean that Mercedes can stagnate. It's a design icon, after all, and has to fit within a larger sphere that is always changing. But protection for its brand does mean can move at a more considered and deliberate pace (good conditions for thoughtful, lasting design), then it could if competitors could make perfect copies with no appreciable latency.
Slow moving design is a feature, not a bug. You'll note that cars that hit on a relatively unchanging design that doesn't date itself quickly have higher resale values than those that don't (like, ahem, Mitsubishi).
Also, there's a legal concept called trade dress, which protects the signature elements of a product. Mitusibusi copies Mercedes, but only to point. And that point is defined by law. This law explains why the imitations are so pale, and why the markets for Mitsubishis and Mercedes have so little overlap.
That doesn't mean that Mercedes can stagnate. It's a design icon, after all, and has to fit within a larger sphere that is always changing. But protection for its brand does mean can move at a more considered and deliberate pace (good conditions for thoughtful, lasting design), then it could if competitors could make perfect copies with no appreciable latency.
Slow moving design is a feature, not a bug. You'll note that cars that hit on a relatively unchanging design that doesn't date itself quickly have higher resale values than those that don't (like, ahem, Mitsubishi).