Any serious product will have a bunch of metrics and analytics - on usage, on customers, on finances; but if the non-tech people can do their own reports and analysis from the core data, then it saves a lot of time in coding, and allows the business guys much faster reaction time as they can get the answer they want right now instead of waiting a day for a custom report to be "requirementsdiscussedunderstood", built, checked and deployed.
And I've seen finance gals/guys do such analysis in excel that it would take weeks to do them as well in the data analytics code.
Any serious product will have a bunch of metrics and analytics - on usage, on customers, on finances; but if the non-tech people can do their own reports and analysis from the core data, then it saves a lot of time in coding, and allows the business guys much faster reaction time as they can get the answer they want right now instead of waiting a day for a custom report to be "requirementsdiscussedunderstood", built, checked and deployed.
And I've seen finance gals/guys do such analysis in excel that it would take weeks to do them as well in the data analytics code.