Nah, I've experienced plenty of situations where cursing just makes me lose respect for someone/thing. I'm not saying I'm against cursing (though I don't really curse much myself). I'm saying that cursing shouldn't be used flippantly. It loses its power if it is. This sounds flippant to me, especially when they put it in quotes.
They put it in quotes because its their company strap line. It's at the footer of every one of their pages: "giving a @&$#!! since 19xx (some year I don't recall)
You're right! I didn't notice this and it puts it all in context now. I thought you and others were joking but I saw it a few times so I finally checked.
I wish I could still edit my original post to put this in.
