Just because a crazy person writes an unreadable book or hypes a kookoo vaporware doesn't make them an acceptable target for mockery. They exist in the fringes of computing, every comp.* newsgroup has a resident bat-shit-insane guy who writes volumes of nonsensical gibberish. Some might even take out an ad in a trade publication.

The tell-tale signs are pseudo-mathematics coupled with rich imagery, obsession with patterns and directed-edges, active verbs that don't make sense, agent-based AI and a vocabulary that is borrowed back from Victorian-era science.