Yes, because a handful of smiley tech nerd kids know nutrition better than professional researchers with decades of experience, backed by hundreds of millions of dollars annually.
Hey, no need for scientific rigor here when you're crowdfunded and are operating a startup. Move fast and break things, right?
In all seriousness, kudos to these kids and their ambitions. However, the software model of iterating fast doesn't always translate to the physical world, especially when it comes to items ingested by human beings.
It's one thing to "pivot" on your Instagram clone, but taking some experimental goop that hasn't been rigorously tested with good unbiased science (not to mention with a sample size larger than one 24-year old) and deciding to market it is another thing--especially when none of your "team" are nutritionists by trade. There's a reason we have the FDA. I get that this is the "startup culture", but let's take a moment to realize the physical world doesn't allow us to recompile and try again very easily.
They study, they tell us what they find, they study more, and tell us new information, and keep going, getting better and more refined as they progress. More researchers test the claims, and prove it one way or another. If this isn't good enough for you, then at what point would information ever be good enough for you? Do you expect a time when knowledge is complete and set?
You prefer the ideas of non researchers, people with no foundation in the subject or scientific methods? You prefer their advice? You might as well take your scientific facts from a bloke in a bar.
Why not? Handfuls of smiley tech nerd kids think they know the web better than professional corporations with decades of experience, and are proven right all of the time.
