It makes sense to me that Zuckerberg and Page came out personally. The idea that all their data is open to snooping is an existential threat to their companies. If true, their user bases (and thus revenues) would plummet. They absolutely had to deny it in the strongest terms possible.
Isn't it too late to prevent the coming impact? Unless the news outlets backed down on the PRISM powerpoint, trust for American technologies and services for anything more serious than cat pictures is dead. Which prompts the question of why Facebook should be bothered by this at all.
