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The namespace market is growing all the time. Something to consider when naming your kids.


Or teach your kids creativity when choosing handles.


Well, true, that's what we've grown up with: handles that are clever and reflect something about us (or deflect everything about us). But who wants to use [email protected] as a professional contact address? Unless your full name is John Basketball Expert, which is sort of what I'm getting at. I wouldn't change my kid's middle/surname to Basketball Expert, but I'd consider something like Emily Clementine Raptor Mitchell. Seems silly now, but I like the idea that my child could turn on and off her searchability, or at least tune it up or down.

Two namespace wars in the email address: the part before @, which is where we fight over who gets to be "johnsmith", and the domain, where we fight to get either johnsmith.com, the most neutral, popular name like gmail.com, or a short, memorable, personal, pronounceable, and easy to spell domain.

And then we pitch headfirst into the coming TLD clusterfuck! It all makes for fun times and cash money.




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