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I think fundamentally Dropbox's move away from the filesystem by exposing an API like this and through application acquisitions (music and mail) is about trying to become the Apple of personal data.

Dropbox has done a phenomenal job of taking a complex challenge (file sync) and making an incredibly simple user experience. Extending that strategy into other common tasks with new and purchased apps could be very successful. The big element missing is BaaS (back-end as a service) for data and events that aren't files. Given the poor track record of services like iCloud, you can imagine a lot of developers adopting the Dropbox API and in a few years most iOS devices might be running a combination of official Dropbox apps (replacements for itunes, mail, and maybe calendar) and many other essentially stateless apps that use the Dropbox API for sync and storage.

In the short term this could be very convenient for users and developers, but in the long run it creates another monolithic, centralized platform. This kind of functionality needs to be delivered as a protocol so users can choose service providers who compete on price, features, and privacy instead of being citizens of a particular platform (Facebook, Apple, Google, MSFT, or increasingly Dropbox).



> This kind of functionality needs to be delivered as a protocol so users can choose service providers who compete on price, features, and privacy instead of being citizens of a particular platform (Facebook, Apple, Google, MSFT, or increasingly Dropbox).

How would this benefit dropbox?


Not sure which you mean:

- Their proprietary BaaS benefits them by consolidating all user data on their service and creates a greater incentive for users to upgrade to paying (or higher priced) plans.

- Alternatively, structuring this as a portocol (as we've tried to do with Tent https://tent.io) benefits the entire ecosystem. It's a little like asking how the web would benefit AOL. Protocols can bust monopolies but increase the overall value of an ecosystem. You might go from controlling 50% of n to controlling 10% of 20*n. Open ecosystems can encourage innovation in ways that centralized services can't, often to the benefit of the centralized players.




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