On the flip side, this may have possibly been the most effective promotional strategy he could have hoped for.

Prior to all of the sound and fury being raised, what do you think the odds of me purchasing a $9.99 Book Reader for my iPhone was going to be?

But, I saw the video, read _tons_ of books on my iPhone, and am actually going to make my first $9.99 iPhone App Purchase.

And he has Apple to thank for my Purchase (or at least bringing the app to my attention.)