Dating in the context of dating sites and such is inherently targeted at lonely people; fake profiles, trying to invoke feelings of 'belonging', and that there are people like you out there.

Which are all sales techniques to get you to get a subscription. It's worse when you're a woman, put your picture up there and you get a dozen messages a week from guys suggesting you should have sex with them.

To solve loneliness, people need to talk. Not try and find people that 'match' according to some obscure algorithm on an impersonal, protective online cocoon in the form of a dating site.

Also, aren't veterans an army social club of sorts? Annual meetups and the like.