I would say this is for those that can get through 4-5+ books a month (like me and others I know). Not for everyone, but I know many that would find this better than having an actual monthly book budget. Libraries also have similar programs for ebooks (or at least mine does).
Yup I discovered from a friend that my library has a similar ebook checkout program. I wonder how the terms and selections compare, since libraries seem to be doing an inept job at advertising this feature which could potentially just kill this startup
