Not sure why you're quoting this. I read this when I visited the page... I just find it ridiculous that if I pay the $24.99 to upgrade, I will have put close to $100 into an app that basically stores passwords for me conveniently.
They can do what they want with their pricing, but I agree. I just don't see the value at the current price points, especially the $18 iOS app. I'd be more inclined to upgrade at around $20 and $10. At $18 and $7 I'd already have pulled the trigger.
— All website customers who purchased 1Password for Mac in 2013 get v4 for free. Yes, that’s a nine-month free upgrade window
— Launch sale price for new customers: $39.99 – that’s 20% off the regular price of $49.99
— Launch upgrade sale price for website customers who bought before 2013: $24.99 – that’s $10 off our regular upgrade price of $34.99".