>"The eSports audience is a particularly valuable one for brand advertisers because they are hard to reach via traditional media channels," said DiPietro. "They tend to be extremely tech savvy, they are often cord-cutters, and they are hyper-engaged in the online video and chat experience -- all of which makes them very valuable for advertisers."
And very likely to use ad-block. I wonder when Twitch finally starts baking ads into the actual of the stream.
There would be a lot of benefit to doing this, since one of the major complaints about Twitch service is ads that don't follow the rules and ignore volume controls. I don't believe they've solved this problem yet.
What would be really impressive is getting the same level of targeting they can currently offer with flash-based ads by encoding the ad into the stream as part of their CDN... Sounds like a fun problem!
Man, I'm ready. I'm pretty tired of ads that randomly ignore mute, have "skip" buttons that don't work, or otherwise just don't function correctly. Also, I always feel like I'm cheating when I watch from my tablet or 360, which don't get ads.
And very likely to use ad-block. I wonder when Twitch finally starts baking ads into the actual of the stream.