The problem is that often, a lot of University students are extremely unaware of how much they spend. I would argue more so than people that are more experienced handling their expenses. The amount of my friends that have said to me 'Man, I have no idea where my money goes, I don't but anything, but it just goes!' is crazy. If I can empower Uni students to make better financial decisions through a better understanding of their expenses.
Changing behavior is difficult. That's the reason services like mint rely on bank/credit card transactions to get the data. You may want to quickly start testing with a few university students before investing more development time.
