Good for them, seems like a pretty cool option for those who may want to implement data analysis into their shopping platform. Would love to see them add a discount to shopify users if possible.
"By examining bazillions of data points, the company can determine..."
Why include the line above? It says later in the article that it processes 5.3B pieces of data per month, just say that.
They are from Edmonton, no? Interesting place for an e-Commerce startup. (They do have that monster mall - not sure how much that helps or hurts them.) How is the scene there?
It's a great place for this kind of startup. Startup Edmonton (http://startupedmonton.com/) has done a great job of promoting Edmonton as a startup city and getting people involved. Lots of people leaving their cushy government jobs to come hack on interesting startups :)
There are also a TON of financial incentives for doing business in Alberta. Low taxes, SRED, Alberta Innovates, and many other government grants for ambitious tech startups.
It's specifically good for Granify because the University of Alberta has a strong machine learning program.
Plus, the summers in Edmonton are INCREDIBLE — even if winter is a bit harsh ;)
I had a winter business trip to Edmonton several years back. I thought I was going to freeze to death. The locals told me it was 10-15 degrees warmer than usual. Despite this there were hordes of people in the wave pool in the mall. It was surreal.
"By examining bazillions of data points, the company can determine..."
Why include the line above? It says later in the article that it processes 5.3B pieces of data per month, just say that.