FWIW, so did I in 2010. But what benefit - strategic or tactical - does that hold for Google today? Ask most people today if Google "does no evil", and you'll get a sense of what happened to that moral halo.
In the same vein, can the moral gains for Bloomberg from running these two stories outweigh the monetary/reporting freedom losses that will come too?
Well, just like in the case of human beings, companies have to continue to not screw people over to be viewed of as moral and/or ethical. Just like we have to not steal, harm, enslave, etc. each single day to be considered ethical people.
Maybe someone can get away with not doing the right thing once or twice and still be viewed as an overall ethical person, but just because they do the right thing once or twice does not earn them that honor.
In the same vein, can the moral gains for Bloomberg from running these two stories outweigh the monetary/reporting freedom losses that will come too?