Yea but if it's in the Bay Area it's news worthy innovation.

(e.g. I ordered food from NTUC, Carrefour (when they were still around) and Cold Storage super market websites for delivery in Singapore three, four years ago. They have done it even longer than that)

But delivery isn't free, and if you are a regular user you can pay £120 per year for all inclusive delivery with Tesco Delivery Saver.

Amazon's is a ridiculous $299/year!