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You can turn your perspective on this the other way as well, though. Do you know how hard it is to sell cryonics, life-extension research, etc? Because, you know, "death isn't that big a deal."

Sometimes, a horrible thing goes unrecognized because we've all just learned to live with how horrible it is, and to stop wasting emotional energy despairing about it. When a cure does then come about... some company has to remind people that the problem is a problem in the first place.

Some "non-problems" are Emperors wearing some very compelling New Clothes.



Cryonics and life extension research are not the same as an actual cure that works.




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