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"because the amount of losses prevented by chip and pin aren't high enough to offset the cost of a rollout"

Over what time period? Sure, there's a high cost over a short rollout (6-12 months?) The savings in prevented losses go on for years.



If it was bad enough now, I'm sure they would be pushing for it sooner rather than later. With that being said if this article is to be believed then it will be coming in the next few years.

http://www.creditcards.com/credit-card-news/us-slowly-rolls-...




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