I actually read the article but wasn't too surprised when he continually inserted what I would consider too much of himself into it.
It doesn't directly bother me that Wolfram is an egotist, I don't have to deal with him on a personal level, so why should I care? But he fancies himself a writer (among other things) and I do think his constant need to insert himself and his past accomplishments continually (even when his subject is ostensibly something else) detracts a great deal from his writing and thus it is fair game to call him out for it.
I don't think we read the same article, obviously you are forcing what you have decided his identity is and are trying to fit it into the article. Just like how people see giraffes in clouds when they are just clouds.
It doesn't directly bother me that Wolfram is an egotist, I don't have to deal with him on a personal level, so why should I care? But he fancies himself a writer (among other things) and I do think his constant need to insert himself and his past accomplishments continually (even when his subject is ostensibly something else) detracts a great deal from his writing and thus it is fair game to call him out for it.