You may want to let the diamond people know about that... exactly how far in the past are we going... I'm pretty sure marketing has always been about moving product for the lowest cost possible.
And then they realized how herd mentality works and how it's much more profitable and efficient then actually making people think. In this, marketing is the ultimate exploiter of our flaws...
The whole point is kinda for people to review Xbox one things, i.e. tell them about things that are good. It's not about trying to convince people it's popular.