It's so noticeable to me because people don't use Windows Phone and Surface products in real life. It's actually possible that a typical person in a real situation would be using an Apple or Google device.
a typical person (does not)time travels (Fringe) or busts into high security research facilities (Sherlock). Of course the typical person does not drive Acura (Thor), so what is the point - Product placement is what it is. A company product trying to get eye-balls - for some reason if Microsoft does it - its a heinous crime. They are paying money for the shows - and you as a "freeware" consumer have to put up with it.
