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"Armed with the knowledge of how much the dealer pays"

That is key, most of us don't have that.



Knowing the dealer invoice price does not tell you how much the dealer makes on the car. Most of the dealers that my company sells to make their money from bonuses for moving units.

More on how dealers make money is here http://www.edmunds.com/car-buying/where-does-the-car-dealer-...


I don't have a URL to give you but I know several sites have this info available. It is not a secret. You just need to locate it. So most people could have it.





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