I'm in the USA, it's not about snow or football, so it's (embarrassingly) not front page news on the various tv news sites. It is showing up on the nytimes & washington post. so that's something.
I'm in the USA, am I'm aware of it - but only because I listen to NPR on my commute and I'm signed up for the Quartz Daily Newsletter (qz.com - I recommend it). Unfortunately, neither are hugely popular news sources in the US (outside of certain circles).