Well as revenue is largely from ads (that are reliant on page views) I needed to build up visitor numbers to generate ~100k page views a month on a regular basis
Each visitor brings about 2 page views on average so 50k visits a month puts me over the threshold. Uniques are at about 70% (I'll leave that as an exercise for the reader)
But to actually turn a profit... I really only need a very small fraction of this. Maybe 10%..?
It's all moot tho, as I need the numbers to be high as this is what gets advertisers paying. Thankfully this comes with a natural abundance of funds making this the most profitable project I've ever worked on