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Anyone know the background story on how they came back after being shut down by their parent company?


Here's an article from the Chicago Tribune that gives a little more backstory on its resurrection: http://www.chicagotribune.com/business/breaking/chi-everyblo...


Comcast acquired NBC recently, and with that came NBC's assets, one of which was EveryBlock (which NBC had only recently acquired and then shuttered).

Comcast brought it back -- not under NBC anymore, but under Comcast proper. The big question is why? What is their monetization strategy? As a Chicago resident and past EveryBlock user, I'm very curious about this. My first guess is that Comcast appreciates being able to correlate an email address with a neighborhood, for marketing opportunities.




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