We encourage startups to explain themselves this way to investors and reporters, but not necessarily to think of the project in these terms themselves. Though the Zenters were pretty clever about their X of Y: they chose Gmail precisely because it was not merely web-based mail, but redefined what a mail program could be.
Yeah, but from the user's point of view, when I hear that I think I'm going to be zipping presentations to people instead of email, and looking at an inbox of presentations people have sent me. That can't be right, can it?
