I wonder how much input Will.i.am has as the "director of creative innovation" a... | Hacker News

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		berrypicker on March 2, 2014 \| parent \| context \| favorite \| on: Lenovo, Ashton Kutcher to Launch Line of Phones Th... I wonder how much input Will.i.am has as the "director of creative innovation" at Intel. In general, are these just extended marketing schemes or do they think bringing actors/musicians in will be of any benefit to the products?

lhnz on March 2, 2014 [–]

It could be that actors and musicians are creative and innovative people.

Or you could be right and it could all be schmarketing.

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