But a competitor would have to add something else on top of it to get over the e...

		tedivm on March 30, 2014 \| parent \| context \| favorite \| on: In Some Ways, It's Looking Like 1999 in the Stock ... But a competitor would have to add something else on top of it to get over the existing brand awareness of AirBnB. Everyone knows AirBnB and it's hard to shake up the incumbents without something innovative.