Pardon me for mixing you up with a burrito-eating dragon, Mr. McKenzie! I am, none the less, a tremendous admirer of yours, and think you represent very well the highest chance of success for a solo hacker to make a part-time business viable. I reckon you're actually the case study on how to do it to profitability with minimum risk and hassle.
The other one to look at would be Peldi Guilizzoni's Balsamiq: http://www.balsamiq.com/blog/ - but he happened to find a really good PR/blogging mix that hit right at home with his audience. I reckon that's a fantastic way of doing things in many markets, though the Bingo Card model would work in almost all direct-to-consumer markets. Fantastic stuffs, and congratulations and thanks for sharing the knowledge.
The other one to look at would be Peldi Guilizzoni's Balsamiq: http://www.balsamiq.com/blog/ - but he happened to find a really good PR/blogging mix that hit right at home with his audience. I reckon that's a fantastic way of doing things in many markets, though the Bingo Card model would work in almost all direct-to-consumer markets. Fantastic stuffs, and congratulations and thanks for sharing the knowledge.