Generally they seem good at convincing management they offer some business like value add none of the users actually want. I've been at companies where we had to switch to their really poor wiki product, Confluence, instead of free and better alternatives because Confluence allowed management to lock down editing permissions on individual pages in a more detailed manner. Note that I then spent weeks trying to get access to write to a page whenever I needed to add something to the company wiki, and weeks trying to get an admin to install a plugin to allow some HTML syntax we needed. So the experience from the user side was absolutely terrible, but it made management happy they got to micromanage all the page write permissions. That's all you need to do to make money in enterprise.