I appreciate #nofilter. Color correction and enhancement is one thing, but not every selfie or food pic needs to be antiqued. Most filter usage seems to be an attempt to cover up crap lighting and careless composition with "irony".
I don't think anybody's intending for their filtered photos to be ironic. It's just aesthetics... old photos are low-fi in a way that's pleasing, while grainy blue-tinged cell phone pics are not. With one tap you can hide the latter with a filter that makes it look like the former. It's a simple thing and it's no big deal.
