"We have always admired them from afar, especially their dedication to craft and their commitment to their B Corp certification."
We have admired their B-corp certification? Is this a joke? It reads like satire, but I can't imagine anyone actually writing this on an acquisition announcement.
There's an Etsy blog post where they explain what a B Corp is and why they wanted to be certified as one [1]. "It’s like a LEED or Fair Trade certification, but for a business, not just a building or a bag of coffee."
I had to look it up, but a B-Corp is a 'Benefit Corporation' - it voluntarily takes on a legal obligation to consider social good as well as profit in its decision making process.
We have admired their B-corp certification? Is this a joke? It reads like satire, but I can't imagine anyone actually writing this on an acquisition announcement.