Not everyone is so sanguine about the effect of the FDA's action. For example, NY Times food writer Mark Bittman:

http://www.nytimes.com/2013/12/18/opinion/bittman-the-fdas-n...

In California, though, there is much stronger action stirring in the state legislature, although it will need far more public support to become a possibility:

http://www.sfgate.com/health/article/Ban-sought-on-animal-an...