A scam doesn't require everyone involved at all levels to be complicit, or even to fail to do due diligence.

(This whole thing strikes me as "too good to be true." Note how they put media claims above their own claims.)

You're right about that, I'm just putting it out there that they're not a scam in the sense of "a fake company that's built just to fleece people on Kickstarter without having anything real behind it", which is what some people mean. That's also the kind of "scam" I heard when people discussed other projects like this.