Yep that was not the point I wanted to express (what did the company do). I shallowly explained it as well: we hardly described our own product, making it difficult to read from a market perspective.

As a sentence: Web opinions miner and network of influences analyser.

As an example: national market study on insurances based on expressed opinions on the Web, collected in two days, classified and weighted on various criteria relative to the business requesting the study.

Hope it helps.

Classic example of not understanding the customer. It's selling analysis to marketing departments don't have the time, budget, or expertise to act on this kind of broad analysis.

This is exactly the comment i was looking for.

This. A thousand times this.