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This is moving move towards a distraction and something you probably shouldn't do. However it's hilarious when you pull it off, so...

Cloak their IP and a 10 mile radius. Show them a new homepage saying you've got fabulous new features in the works. Think up a series of completely useless features that would drive people away, but frame them as plausible. Back it up with facts and figures from "in-depth" user studies you've done.

Then watch them try and beat you to develop the features.

It worked for me in the past.



Ha. A 10-mile radius could be an entire city.




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