I would recommend a simple video highlighting the simple sign up process. 1-2-3 really prove to people that it takes minutes focusing on the number of steps involved and that the screens are not very long (not much scrolling).
Then I would focus on the ease of creating an event. Again hopefully 1-2-3.
The same or another video would contain the end user experience of buying tix for your event. So before signing up for anything you have a full blown view of what signing up will be like, setting up an event, and what your event goers will be experiencing.
Thanks, much appreciated. Looks like a screencast is in order, truth is from http://www.webticketing.net it takes 1 click to register (on the front page), then one click to create event. From there on, it will all go live the instance you click the confirmation email.
I've actually gone through this process and it was amazingly quick to get create an event (I thought I'd got something wrong). A lot better than eventbrite. However, a screencast would be great.
Thanks for taking the time to go through the process. It's our main goal, to make the whole process as quick as possible. Which is why we didn't bother with a screencast, but seems we need one! Thanks for the tips, will put one together next week.
Then I would focus on the ease of creating an event. Again hopefully 1-2-3.
The same or another video would contain the end user experience of buying tix for your event. So before signing up for anything you have a full blown view of what signing up will be like, setting up an event, and what your event goers will be experiencing.
Great idea. Best of luck.