The 20-30 group that is familiar and accustomed to streaming services, or even the basic Netflix delivery service (circa 1997) is not even remotely similar to the generation of kids born in the 70s. And the same goes with the 70s to the 50s. Who still has landlines? Those over the age of 45. (OLD graph but good info; http://ww3.hdnux.com/photos/07/74/73/2084546/7/628x471.jpg) They've spent most of their lives with land line phones being the most common means of long distance communication. It was considered essential. Cable is not considered essential to this up and coming generation (millenials) even more so than it was considered not essential to my generation.
Why are you assuming that you need to be 40 and a homeowner to be able to afford $35/mo cable? I'm 29 and have never once in my life paid for cable. I'm an engineer and own. I use Plex with Rokus and Chromecast. Prior to these devices I used Netflix mostly, they started streaming in 2007 but from 1997 to 2007 they still had a fairly decent delivery service.
Why are you assuming that you need to be 40 and a homeowner to be able to afford $35/mo cable? I'm 29 and have never once in my life paid for cable. I'm an engineer and own. I use Plex with Rokus and Chromecast. Prior to these devices I used Netflix mostly, they started streaming in 2007 but from 1997 to 2007 they still had a fairly decent delivery service.