"Advice online was to scale back the "top heavy" ads... I removed most ads to the absolute minimum of just 1 or 2 per page..."
Also mentions first running ads that blended with the content to then running ads that stood out from the content.
Funny thing is that if you are an AdSense publisher, you get emails from Google all the time telling you what you should do. If you aren't using your full allocation of 3 ads and 2 LUs per page, they will often email to remind you to run more ads. And they'll encourage you to run ads in prominent positions towards the top of the page. And to run ever-larger ads. And then change from text-only ads to image ads.
I have had AdSense-monetised sites for around 10 years and have had seemingly automated emails as well as personal emails from account managers about these things.
Funnily enough, I got an email from Google this morning:
"You could run 27 more ads on 15 pages of your website."
Apparently I should try to make more money by using the full ad complement on all pages... The 15 pages it's probably talking about are things like the contact form, about page, etc.
"Advice online was to scale back the "top heavy" ads... I removed most ads to the absolute minimum of just 1 or 2 per page..."
Also mentions first running ads that blended with the content to then running ads that stood out from the content.
Funny thing is that if you are an AdSense publisher, you get emails from Google all the time telling you what you should do. If you aren't using your full allocation of 3 ads and 2 LUs per page, they will often email to remind you to run more ads. And they'll encourage you to run ads in prominent positions towards the top of the page. And to run ever-larger ads. And then change from text-only ads to image ads.
I have had AdSense-monetised sites for around 10 years and have had seemingly automated emails as well as personal emails from account managers about these things.