As a developer myself, I've seen first hand this new trend of scroll-jacking, parallax, animated, full-screen sections come in quicker than a rain storm. I am just glad the whole horizontal layout thing isn't a thing any more, horizontal sites were way worse in my opinion than this new trend of turning websites into Powerpoint presentations.
I do like the aesthetic this new trend has, but accessibility wise, it's a no-go. I feel bad for anyone with eyesight problems in particular who comes across this site and has to read text on rainbow coloured backgrounds. These kinds of sites are not very well accommodating to colour blind visitors and that's no way to run a business.
Then there are screen height issues with the design. People on net-books and iPad's in landscape orientation are probably not going to enjoy this site very much as nothing really fits on the screen properly. The result is undeniably beautiful though, and from an investor/board member perspective, I can definitely feel the enthusiasm from here. This is the kind of site that gets everyone on board, except the developers who have to build it (in most cases).
I do like the aesthetic this new trend has, but accessibility wise, it's a no-go. I feel bad for anyone with eyesight problems in particular who comes across this site and has to read text on rainbow coloured backgrounds. These kinds of sites are not very well accommodating to colour blind visitors and that's no way to run a business.
Then there are screen height issues with the design. People on net-books and iPad's in landscape orientation are probably not going to enjoy this site very much as nothing really fits on the screen properly. The result is undeniably beautiful though, and from an investor/board member perspective, I can definitely feel the enthusiasm from here. This is the kind of site that gets everyone on board, except the developers who have to build it (in most cases).