Yes, for the love of god, just call it marketing. All marketing is supposed to be data driven anyway. We don't need a new buzzword to describe a marketer behind a computer.

At first I liked the term, because it finally gave me an easy way to describe my skills other than "a marketer who can code with a focus on metrics"... Then as I started reading forums and articles by and for "growth hackers," I found the content so vapid and useless that I now keep far away from that term and community.