Wow, really nice site. I'm sorry to hear it hasn't been taking off for you. The original post talks alot about finding a core group of users. Can you just focus on a few people who you think would like to use your site (Indian women?).
Yes, indian women clothing as I currently can't compete with macy's , banana republic and guess by solely selling western clothes.
We have dresses, indo western clothes besides traditional indian clothing.
We have a physical store in mohali, India too.
Lot of people tell me the clothes are expensive but there are sites selling same kind of clothes between $7000 - $15,000. My margins are around 5% - 7% after giving 30% discount so bringing prices more down would be a financial suicide.
I don't think its as much about outcompeting on price as it is finding people who will use your site, love your site, and tell their friends to use your site.
