Amazon can't make folks do anything. So they have to concentrate on what makes money. They can sell features to developers as ways to make more money, thus making their phone more desirable. Those are the creative folks anyway. So Amazon enables them, and makes a buck too.
How sad. A phone is the most intimate piece of technology we have, and all Amazon can think about making it a machine of consumption.
I wish they would have focused more enabling people to create things. You know, help them be active. Help change the world.
There's just a slight hint here that Amazon considers its users more like mindless money-spending media consuming drones.
A new device very rarely push the human race forward. The Kindle Phone is clearly no such device.