We're tired of our cell carriers telling us how we can use their service.

For example, it's common for carriers to charge extra for tethering. That is to say, they want more money to transmit bytes to and from your phone if your phone is forwarding for your laptop than if your phone is using that data itself. Even though their costs are identical and they actually have to go through contortions to catch people doing this using the more clever schemes for it, they still insist on charging more.

We want dumb pipes that deliver data and care not for what kind of data it is. Any step away from that is bad. That's what this represents, and "free" doesn't make up for that.

You talk about free data to Facebook as if it's a universally good thing. Imagine if someone is making the next great Facebook competitor. Now, instead of a level playing field, they'll have to contend with the fact that people get to access Facebook for "free" while they use up their data quota talking to the new service.

Any time someone gives you something for "free", look around to see if you can spot the sucker. It might be you.