The water there is kind of muddy w/r/t the 5c because in addition to being available in multiple colors, it's also basically 2012's phone. They took the product that would have otherwise occupied the "value buyer" part of the lineup, with last year's old model, and relaunched it as if it were a new product.
Is it that people prefer the single-look of the 5s, or is it that they are not willing to trade the latest-and-greatest hardware for colors? Do people care more about utility than color?
Personally I like the look of the 5c better, but I wouldn't endure two years of having to enter a lockscreen PIN when I could forego the colors and get a 5s.
The problem with the 5c was the price difference just wasn't very big, compared to the total price of the phone. It was rather a poor prospect if you were in that market at all.
Is it that people prefer the single-look of the 5s, or is it that they are not willing to trade the latest-and-greatest hardware for colors? Do people care more about utility than color?
Personally I like the look of the 5c better, but I wouldn't endure two years of having to enter a lockscreen PIN when I could forego the colors and get a 5s.