I started travelling a lot and I wanted a bluetooth pair of headphones that had active noise cancelling. Beats was the only option that ticked off all of my needs and didn't blow out the second I tried pumping even minor amounts of bass through them (I'm looking at you, Bose). I was able to even get them in matte black so they are less gaudy.

They aren't for everyone...but most of us age 70 and under would dig the sound quality on them.