I would add 5a to your funnel, "Is this real or is it a virus?"
Dang, I forgot to mention that. My target customers have been burned by BonzaiGatorCursors Incorporated and they now assume that absolutely anything that goes wrong on their computer is the result of spyware. So if something goes wrong within, say, six months of installing Bingo Card Creator, guess who gets blamed.
Remember the worldwide Google meltdown a few months back? No less than three people accused me of breaking the Internet.
Dang, I forgot to mention that. My target customers have been burned by BonzaiGatorCursors Incorporated and they now assume that absolutely anything that goes wrong on their computer is the result of spyware. So if something goes wrong within, say, six months of installing Bingo Card Creator, guess who gets blamed.
Remember the worldwide Google meltdown a few months back? No less than three people accused me of breaking the Internet.